An American club for the world's fastest-growing racket sport.
Padel//Swt is a modern padel club - courts, coaching, community, clubhouse and recovery under one roof. We're bringing the sport that has already conquered Spain, Latin America, the Middle East and half of Europe to cities across the United States, and we're building the club around how Americans actually want to play.
A club, not a court rental.
Most padel in America today looks like a couple of courts bolted onto a tennis facility, or four courts inside a warehouse with a vending machine. That's fine if all you want to do is play - but padel is a social sport, and social sports need somewhere to actually socialize.
Padel//Swt is designed as a club. Tournament-grade panoramic courts, a real clubhouse with coffee and food, structured coaching from beginner to competitive league, a curated pro shop, and dedicated recovery spaces. Every part of the floor plan earns its place because we design around the person walking through the door - an active adult, 25 to 55, who cares about how they spend their time.
Built by operators who've done this before.
Padel//Swt was founded by James Hurlock, whose track record spans F45 Training, FS8 and The Picklr - global fitness and racket brands that scaled by putting local operators, not corporations, at the center.
After watching padel take over Europe and the Middle East, and pickleball take over the U.S., the pattern was obvious: America was ready for padel, but nobody had built the club to match. Padel//Swt is that club - one of three complementary concepts under our parent company, Fitura Brands, alongside Core Precinct (athletic reformer Pilates) and contrastheory (contrast therapy). Together they're engineered to share space, members and programming through a single operating platform.
What we believe.
The court is the point. Everything else - the coffee, the pro shop, the recovery room - exists to make the sport better.
Members don't rent time; they belong to a club. Leagues, mixers, tournaments and coaching are how we turn strangers into partners.
From court dimensions to lighting to the walk from the door to the locker room, nothing is generic. Every choice has a reason.
Want a Padel//Swt club near you?
We're opening clubs in cities across the United States. If your market doesn't have one yet, the fastest way to change that is to build it - we work with founding franchisees who want to lead the sport in their region.